Audience feedback

Here are various videos from different people giving us audience feedback on our rough cut.
 

After receiving audience feedback, we then made improvements to our final video then asked for further feedback after we had finally completed the video.



 

We then recieved feedback from our media teacher Mr Sheriff

 

ROUGH CUT

Adobe Premiere Pro

Adobe Premiere Pro

Other potential promotion

 

Another way to promote our music video would be through merchandise. Many artists now create merchandise due to illegal downloading on the internet, therefore they cannot make money. Merchandise opens up an opportunity for them to promote themselves as well as making money. Here are some examples of merchandise from artists.

Katy Perry

 

 

 

Bruno Mars

 

Bruno Mars has brought out T-Shirts with tour dates on the back. As well as promoting himself through the T-Shirt he is also promoting his tours as it gives the dates and the places he is touring.

 

 

 

 

 

 

Rihanna

 

Rihanna has also experimented with promoting herself. She has got involved with companies such as MAC make up and the retail store River Island.

 

Both these companies are very well known and are very likely to promote the artist as they already shop in the store. Rihanna ha her own collection in River Island and by customers buying it, she therefore makes money from it and also promotes herself and her work.

 

We believe that all of these ideas have been very effective with promotion, therefore we tested out with our own pictures to create our own merchandise.

Final Magazine Advert

Final Magazine Advert

 

This is our final design for the magazine advert for our music video. We have used the same picture as the front cover of our Digipak as it makes it recognisable for the audience and they know that both of the products are promoting the music video. By using two different types of promotions, this could mean that we target a larger audience; therefore more people would watch our music video.

We have placed the picture on a grey background with black and white features sticking to the black and white theme. We have done this as it makes the bright red colour stand out attracting the audience, which may lead to them watching the video. We have included icons at the bottom such as MTV, RCA Records, AJ Music and ITunes. MTV is a widely known music company that advertise music on their own programme.

By using the MTV icon, this allows the audience to see that our music video has a relation to MTV and they would therefore be more likely to watching our video. RCA Records is the record company for Neon Jungle. We have included their logo as when we asked for permission from the record company, they asked us to show their record label within our work to advertise them. AJ Music is own record company logo, so advertising it in the magazine avert would allow people to recognise our company and also it would promote it with other work. Finally we have also included ITunes due to the proliferation of online music downloads. ITunes is a much more common method to buy music instead of physically buying music in a store. Music has now changed from physical to digital; therefore the main audience would use ITunes. This gives our video a larger opportunity to get noticed, further promoting it.

We have also included a 5 star rating from Q Magazine as well. Q Magazine is a new, up and coming magazine that specialises in music and artists, so that audiences will know it is a well trusted and appealing magazine and by giving our video 5 stars, this will promote our music video.

Ancillary task: Magazine Advert

What is a magazine advert?

 

 

A magazine advert is usually used for promotional purposes. In our case it would be to promote and sell our music video to our target audience. Music companies do this to increase sales of their product to make money. Magazine adverts create awareness of the product they are promoting so that their audience will know that their product is available to buy. Companies would have to choose carefully which magazine to promote with, as it is vital with targetting the right audience to buy their product. A magazine advert is a branding technique along with a digipak and these techniques are used by companies to promote the band or artist. Usually they use the same fonts and colour schemes to make their product have a unique selling point within the market.



As part of the Ancillary Tasks we have to create a magazine cover therefore i decided to analyse a Billboard magazine which focuses on a similar target audience to the target audience for our music video as well as the same genre. This has given me more of an idea of what we should include when we create our Magazine cover.



What magazine would we use to advertise our advert.

 

Final Digipak

Potential pictures for our digipak

Working on our Digipak

Problems that we faced with our actors

Blue Smoke Grenade

We have decdied to use a smoke grenade in our music video as we had been influence by other videos such as Rihanna- We Found Love and Miley Cyrus- We Can't Stop. We believe it will give our music video an extra aspect to make it more interesting for our audience. We have decided to buy a blue colour as it contrasts against the green setting making it stand out.

We bought the smoke grenade from a company called 'Enola Gaye'. They have a wide variety of colours, however we believed that blue would stand out the most. When we recieved it through the post, we checked the rules on the side and it stated that it was an offence to use it in a public place. We had to respect this, therefore we used it in a private and enclosed area.

Here is the original footage when we filmed the smoke grenade. We shot it on a camera phone as we did not feel comfortable filming on the other camera as it was very muddy on the day we filmed and we did not want to slip and drop the camera.

 

We believe that by using a smoke grenade in our music video is a very effective way to draw in audiences as it is unique and by using editing techniques can make it look very effective in the music video.
 

Diary of Filming 6th December

Risk Asessment

Weather

To make sure that we are aware of all the possible stepbacks that could prevent us from filming on a scheduled filming day we are checking any thing that we could think could go wrong and stop us from filming. One of the main concerns we have is the weather, we are hoping that the weather for our filming isnt going to be too cold because of the minimal clothing that our actors are going to wear. The costumes we have chose for our actors show off a lot of skin which conveys voyeurism which is a convention of our genre of music video.We also may have to film over a few days therefore meaning if we have to use the same location and costume on seperate days the weather has to be the same otherwise the editing will not flow and it will look bad that the weather is different.