As we have now decided to create a music video, I have analysed the music video for Umbrella by Rihanna. This was thew stepping stone into Rihannas career and is a large comparison to her previous work. Rihanna at this point was growing into a woman, therefore her video includes yoyeurism and she is representated as more sexualised. Her more modern work has come even further than this as she becomes more famous and building up her star image. I decided to analyse this video as it shows her first experimenting with her sexuality and her future representation and image.
Sunday, 15 September 2013
Rihanna- Umbrella analysis
As we have now decided to create a music video, I have analysed the music video for Umbrella by Rihanna. This was thew stepping stone into Rihannas career and is a large comparison to her previous work. Rihanna at this point was growing into a woman, therefore her video includes yoyeurism and she is representated as more sexualised. Her more modern work has come even further than this as she becomes more famous and building up her star image. I decided to analyse this video as it shows her first experimenting with her sexuality and her future representation and image.
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